Today, her work employs virtual reality, QR codes, 3D animations or 3D star mapping programs. Yet, it is the Rule Series that, in my view, forms the backbone of her practice and defines its scope. For over thirty years, Bulloch has collected internal regulations, displayed in various forms (from wall drawings to photocopies), which pertain as much to the corporate world as to the universe itself: the latter is governed by the second law of thermodynamics, while a hair salon is ruled by a set of…